Isaac Scientific Publishing

Journal of Advances in Economics and Finance

Impact of Store Environment and Merchandising Mix on Customer Satisfaction (BIG BAZAAR)

Download PDF (354.3 KB) PP. 13 - 22 Pub. Date: May 1, 2020

DOI: 10.22606/jaef.2020.52001


    Taxila Business School, Mansarovar, Jaipur, Rajasthan, India
    S.S. Jain Subodha Girls College, Sanganer, Jaipur, Rajasthan, India


The ‘Retail’ industry in Rajasthan in India is an infancy stage. More and more stores are stepping in the state of Rajasthan. Mom & Cry is the newest in all in Jaipur. The concept of the brand Big Bazar is now old in the metro of Jaipur in Rajasthan. Big Bazar in Jaipur has three stores all across the city. It caters to various needs of all segments of the customers from senior citizens to kid’s zone, lady wears and apparels and lot more from home appliance to groceries and vegetable sections too. The Brand Big Bazar has developed all the reliability and trust not only for India but all for the customer from Indian residing in abroad and making a visit to Jaipur. The shopping is comfortable and lousy. The store needs more attention with rest to all-round customer merchandising and satisfaction. The Reliance Mart, Metro, De-mart, V-mart are much more close to the customers. The space, shelf life, product line, branding and many more accessories are easily available at convenient rate and reach to the customers. The same trend is visible in Rajasthan and Jaipur with growing purchasing power, the State is throwing open a tremendous opportunity. The emerging cities and overall economic boom have attracted top retail brands and chain stores to Rajasthan and Jaipur also. Understanding the need of the present age and the demand of the growing tourists; comprehending the changing lifestyle and the increasing affluence of the society; retailing the potential of Jaipur, Rajasthan and the need of planned retailing, a new era reflects itself with upcoming Major Retail projects in Rajasthan like big bazaar etc.


retail, traditional, demand, major, lifestyle, society, big bazaar


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